You know your ad's working when...

...celebrities start using your tag line.

Well, celebrity may be a bit of a stretch but, as the Globe & Mail's Patricia Best reported yesterday, CBC's "uberhip and ultraknowledgeable" George Stroumboulopoulos gave WestJet some great PR after a flight from Vancouver to Toronto last week.

One of the flight attendants asked if he could stick around after the flight landed so she could get a photo with him. To her surprise and delight, he waited at the gate for her until the team had finished all their post-flight duties. When she thanked him enthusiastically, he responded, "it's not every day that I get to meet a WestJet owner!"